The Pinoy counterpart to the Make Poverty History “Click” video is now on the sidebar at bisdak bloggers. Saw it for the first time last night, had to pause the last frame just so I could read the URL—it’s a long URL and it went by much too fast. The actual link to the 57-second video is http://now.abs-cbn.com/ondemand/specials/20050706-poverty.asx
Bodjie Pascua (Kuya Bodjie of Batibot fame) solemnly narrates (each * represents a click):
* * * *
Sa buong mundo *
may batang namamamatay kada tatlong segundo * * *
Dito sa Pilipinas *
ang bilang ng mga kababayan nating nagugutom
ay patuloy na dumarami.
Lahat ng ito ay maaaring iwasan.
Kahirapan … wakasan.
The URL it asks us to go to is Global Call to Action Against Poverty (GCAP), which is a coalition of 13 Filipino organizations with same goal as Live8, “to take action across the world in order to force world leaders to tackle the causes of poverty, and meet even exceed their respective promises on the Millennium Development Goals (MDGs). It also focuses on the underlying factors that create and reinforce poverty, such as unfair trade, a huge debt burden and lack of quality aid.”
While the goals of GCAP are timely, there is something about the ABS-CBN produced video that bothers me. While it is an obvious unabashed rip-off of the “Click” Video, it falls flat in my senses because of two things:
- (1) The “click” loses its impact and actually disappears mid-way through the video.
- (2) As usual, abs-cbn focuses on the personalities rather than the issue.
Let’s review Liam Neeson’s narration, this time with the appropriate clicks (*) inserted:
* * * * * A child dies completely unnecessarily * as a result of extreme proverty * every 3 seconds * * * *
There we go *
Thats another one *
Somebody’s daughter *
Somebody’s son *
The thing is * all these deaths are avoidable * * * * * * * * * *
I came away from watching that video with the acute awareness that a child’s life is snuffed out with every step I take as I walk to work, around the house, even as I dance my little girl to sleep. The effect of the “Click” video is so dramatic, to say the least, that after watching it, that click is etched in your mind forever.
Not so the ABS-CBN video. The clicks stop after the third line, when Bodjie calls attention to poverty in the Philippines in particular. At this point this is no longer a “Click” video. It finally admits to being what it really is, which is a showcase of personalities. Why else would it need to have the participants’ names along with the faces? The actors and performers are, to the average tv-viewing Pinoy, well-known faces, and if one watched the news often enough they would recognize the faces of Penny Disimban, Dodong and Princess Nemenzo, Bobby Tañada, Boy Morales. Difficult to identify perhaps would be Edwin Nakpil of Kasama-Pilipinas, but if one were an NGO worker or a dyed-in-the-wool activist, one would, as he would know Liling Briones, Teresita Ang See and Isagani Serrano.
Were the people’s names as subtitles put there as a visual aid for the current events-challenged viewer? Or is it roll-call of socio-economically concerned ABS-CBN contract artists who have bonded with the leader-members of GCAP?
The title of the video itself is what raises my hackles: ABS-CBN vs Poverty. In Cebuano this is what we call “iya-iya, amo-amo” (or as Bol-anons would say “ija-ija, aho aho”). This mentality has always meant a particular “we” rather than the general, all-encompassing “we”.
Show me a video that includes artists from various TV stations and leaders from different political affiliations gather in one spot united towards one common goal and more people might take note. Maybe even myself.