The Pinoy counterpart to the Make Poverty History “Click” video is now on the sidebar at bisdak bloggers. Saw it for the first time last night, had to pause the last frame just so I could read the URL—it’s a long URL and it went by much too fast. The actual link to the 57-second video is

Bodjie Pascua (Kuya Bodjie of Batibot fame) solemnly narrates (each * represents a click):

* * * *
Sa buong mundo *
may batang namamamatay kada tatlong segundo * * *
Dito sa Pilipinas *
ang bilang ng mga kababayan nating nagugutom
ay patuloy na dumarami.
Lahat ng ito ay maaaring iwasan.
Kahirapan … wakasan.

The URL it asks us to go to is Global Call to Action Against Poverty (GCAP), which is a coalition of 13 Filipino organizations with same goal as Live8, “to take action across the world in order to force world leaders to tackle the causes of poverty, and meet even exceed their respective promises on the Millennium Development Goals (MDGs). It also focuses on the underlying factors that create and reinforce poverty, such as unfair trade, a huge debt burden and lack of quality aid.”

While the goals of GCAP are timely, there is something about the ABS-CBN produced video that bothers me. While it is an obvious unabashed rip-off of the “Click” Video, it falls flat in my senses because of two things:

    (1) The “click” loses its impact and actually disappears mid-way through the video.
    (2) As usual, abs-cbn focuses on the personalities rather than the issue.

Let’s review Liam Neeson’s narration, this time with the appropriate clicks (*) inserted:

* * * * * A child dies completely unnecessarily * as a result of extreme proverty * every 3 seconds * * * *

There we go *

Thats another one *

Somebody’s daughter *

Somebody’s son *

The thing is * all these deaths are avoidable * * * * * * * * * *

I came away from watching that video with the acute awareness that a child’s life is snuffed out with every step I take as I walk to work, around the house, even as I dance my little girl to sleep. The effect of the “Click” video is so dramatic, to say the least, that after watching it, that click is etched in your mind forever.

Not so the ABS-CBN video. The clicks stop after the third line, when Bodjie calls attention to poverty in the Philippines in particular. At this point this is no longer a “Click” video. It finally admits to being what it really is, which is a showcase of personalities. Why else would it need to have the participants’ names along with the faces? The actors and performers are, to the average tv-viewing Pinoy, well-known faces, and if one watched the news often enough they would recognize the faces of Penny Disimban, Dodong and Princess Nemenzo, Bobby Tañada, Boy Morales. Difficult to identify perhaps would be Edwin Nakpil of Kasama-Pilipinas, but if one were an NGO worker or a dyed-in-the-wool activist, one would, as he would know Liling Briones, Teresita Ang See and Isagani Serrano.

Were the people’s names as subtitles put there as a visual aid for the current events-challenged viewer? Or is it roll-call of socio-economically concerned ABS-CBN contract artists who have bonded with the leader-members of GCAP?

The title of the video itself is what raises my hackles: ABS-CBN vs Poverty. In Cebuano this is what we call “iya-iya, amo-amo” (or as Bol-anons would say “ija-ija, aho aho”). This mentality has always meant a particular “we” rather than the general, all-encompassing “we”.

Show me a video that includes artists from various TV stations and leaders from different political affiliations gather in one spot united towards one common goal and more people might take note. Maybe even myself.

Almost … but not quite

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9 thoughts on “Almost … but not quite

  1. it’s indeed such a sad reality… and what amazes me more is not the hundreds of souls who try and do something about it (bless them)…

    but the thousands of others who don’t, even if they can…

  2. Gusto ko lang ilagay ang pinoy version ng Live 8.

    If the International version of Live 8 used Musicians and even Brad Pitt showed up in the London venue, i asked myself so why not for Filipino artists.

    Ahh, i dont want to get caught in between this NETWORK war between ABS-CBN and GMA.

    Or maybe then Bisaya Bloggers can come up with their own Bisaya Live 8 version.

    Pero with this ad or the international ad still the message is clear,

    Kahirapan dapat talagang wakasan!!!

    Hello maia 🙂

  3. if it weren’t a network thing, why is the title ABS-CBN vs Poverty instead of Pinoy Artists vs Poverty or Concerned Pinys vs Poverty?

    anyways, it’s up to the blog owners to put up what they want where they want. i am thankful for bisayabloggers because it is where i first saw the ad. i’m not saying you should take it off, i just mentioned the blog because it’s where i first saw it.

    hope that’s clear.

    btw, maia’s latest pics are here .

    Naa na siya’y ngipon, at long last!!!

  4. poverty… is not an economic problem but more of an attitude problem. sometime people what we called “poor” are people who rather do nothing about their situation and let the government solve their problem for them. The problem with the government is that lack of information disseminated to the poor. There are a lot of govenment programs to help these so called poor but somehow people dont seem to know any of it. If only these people could same even a peso a day chances are they will have enough to start a small business like samalamig, barbeque, kakanin or puto or sell newpapers or even cashew nuts or peanuts along the sidewalks… but they rather spend their small coins on cigarettes, alcohol, gambling or worse drugs… the goverment i say should spend educating children instead of staging rallies and image building stuff.

  5. and kahirapan kailan man ay hindi magwawakas, ito ang tadhana ng tao hindi niya ito mababago o mawawakasan. Ngunit sa kabila nito ay maari nating maibsan ang kahirapan. Mulasapul na malikha ang tao kaakibat na nya ang kahirapan hindi ito mawawala hangat may tao na nabubuhay sa mundo. Paano lalaban ang kahirapan? ang sagot kahirapan din, magpapakahirap kang magbunkal ng lupa upang magkaroon ng pagkain. ang pagkakaroon ng pera malaki man o maliit na halaga ay pinaghihirapan din makuha mo man sa mabuti o masamang paraan. walang taong nabubuhay ng katayo lamang kailangan pa rin igalaw ang kanyang katawan para mabuhay. Ito ang ibig sabihin ng buhay…

  6. Hear hear! ABS-CBN’s trumpeting of it’s own role in this PSA (Public Service Announcement) also left a bad taste in the mouth for Lorenzo and me. Glad to know we’re not the only ones rubbed the wrong way by this network’s self-importance and gargantuan collective EGO.

    BTW, I read “Other Endings” and was simply bowled over. Kudos to you, Bambit. I’ll be waiting for more of your prose and poetry.

    Oh, and I hope you don’t mind that you are in my latest post in Prada Mama. Please check it out when you have the time.

    (p.s. Reanna’s teeth just started coming out as well! Unfortunately, she sometimes uses them when she breastfeeds. OWIE!)

  7. hi Bambit,
    I saw the ABS-CBN version in one of the blogs I visited and you’re right. It focuses on personalities, not issues. I didn’t even notice- until I waited for it to repeat – that it was supposed to be an anti-poverty ad.
    And the title, wow. Wala akong masabi. Bakit naman hindi “People of the Philippiines vs. Poverty”, for example?
    I’ve not seen the Liam Neeson version but I do hope to see it.
    The fight against poverty is one war that we should all participate in.

    PS Belated happy birthday, masyadong late na ito but still the same, I wish you a happy year and many more to come!

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