One of the best ways to present a service to potential customers is through email marketing. You can put up a website, but unless people know how to get there no one would go. Targeted email marketing puts your services in front of the right audience, tapping a captured market of potential customers.
Until recently most businesses have relied on their own domain email software to send out their email blasts, which often ended in their domain being blocked at the spam gateways. This not only means they can no longer send marketing email, but more often than not even regular business mail ends up blocked as well. There have also been instances when Internet Service Providers (ISPs) automatically issue rogue IP addresses to broadband subscribers, which makes email sending via SMTP impossible.
It’s about time that a web-based direct email marketing came to the rescue. iContact Email Marketing is a web-based service, so you won’t have to worry about your own domain and your ISP provider being blocked as spammers.
iContact’s monthly service fees are as affordable as getting a regular email hosting account at any of the top hosting providers. And with features such as Mail-merge Personalization, Bounce-back Handling and Open and Clickthrough Tracking, iContact Email Marketing empowers the business with much more control than when sending from a regular email client.
It’s no wonder that they have entities such as the Lance Armstrong Foundation, Symantec, The Ohio State University, Vonage and the United States Department of Justice among their clients. If your company or business needs a worry-free yet power-packed email marketing service, you can click through to their website and sign up for a 15-day trial.