Comments on: Novelty vs. Usefulness http://bambit.kusangpalo.com/2008/novelty-vs-usefulness.html Life begins at home. Sat, 17 Jul 2010 02:48:16 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jacqueline Staph http://bambit.kusangpalo.com/2008/novelty-vs-usefulness.html/comment-page-1#comment-16882 Jacqueline Staph Thu, 12 Jun 2008 22:32:42 +0000 http://bambit.kusangpalo.com/?p=1024#comment-16882 I completely agree that corporate gifts should be useful, but I have one more distinguishing characteristic to add: it should also be novel, or unique. Look at any poor tradeshow junkie at the end of the week, dragging a briefcase full of business cards and brochures. Sure, these guys grab for the free stuff (most of which is, well, junk), but when they get home, do they truly appreciate or use the gear? Or is it unceremoniously bequeathed to a grade-school child? A promotional item should not merely be a logo imprinted on any piece of junk. If that was the case, we would have stuck to business cards. It should be something which mildly surprises the recipient with its thoughtfulness and ingenuity. At www . redpiggifts . com you can find various upscale corporate gifts, although most posted online are not standard tradeshow fare. I completely agree that corporate gifts should be useful, but I have one more distinguishing characteristic to add: it should also be novel, or unique. Look at any poor tradeshow junkie at the end of the week, dragging a briefcase full of business cards and brochures. Sure, these guys grab for the free stuff (most of which is, well, junk), but when they get home, do they truly appreciate or use the gear? Or is it unceremoniously bequeathed to a grade-school child?

A promotional item should not merely be a logo imprinted on any piece of junk. If that was the case, we would have stuck to business cards. It should be something which mildly surprises the recipient with its thoughtfulness and ingenuity. At www . redpiggifts . com you can find various upscale corporate gifts, although most posted online are not standard tradeshow fare.

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