The big bakery groups in the country will start selling pan de sal in different standardized sizes—from budget to jumbo—in response to nationwide complaints from consumers that the different sizes confuses them in assessing the comparatively cost of the basic bread from different bakeries.
The Philippine Baking Industry Group (Philbaking), Filipino-Chinese Bakery Association, and Philippine Federation of Bakery Association Inc. announced they are now informing all their members on this initiative.
Another measure they have initiated is the selling of hot pan de sal on a set schedule—a couple hours in the morning and another couple of hours in the afternoon. The groups said this will allow them to save in the use of liquefied petroleum gas, whose prices has risen greatly.
Philbaking president Simplicio Umali said each size category will have a range of baked weight, with the regular size from 25 grams to 35 grams, large pan de sal from 35 to 45 grams, and the jumbo pan de sal over 45 grams. Budget-sized pan de sal will weigh less than 25 grams.
With this agreed standards, bakers will be forced to stay within a size range and give consumers the opportunity to compare products of different bakeries and their corresponding prices according to weight, he added.
The price, however, will still depend on the quality of ingredients and method of preparation and other valued-added features like improvers. But average prices would be P1.50 per piece for the budget size and P2 to P3 for regular.
Also, Umali said bakeries should start selling prepacked pan de sal probably in packs of 10 so any price changes due to fluctuations in the cost of flour will be easier to reflect. “We are optimistic that with this initiative, the image of the shrinking pan de sal will be eliminated.”
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Will this get the rubber stamp of approval from the average Pinoy?
I overheard this news over the radio in the cab I was riding home last night. When a man on the street was interviewed about this news he said: What if the money I have is not enough to buy a whole pack?
This “per pack” proposition goes contrary to the everyday Pinoy’s “tingi” (per piece) mentality, which has given rise to the popularity of sachets for just about any consumable product today. Buying in bulk, whether it be pandesal or shampoo requires the corresponding spending power, which the average working Pinoy does not.
It would be interesting to observe how this plan will fare.