Lil’ Whims started out as an online store and is perhaps THE ONLY store where you can get your Instax on =) I dropped by to visit my friend Jhem Ang who manages the store and had a fascinating time discovering the store and its products.

His sister Joni Ang, an Instax hobbyist herself, started two years ago and has been selling the Fuji branded instant and film cameras, keeping a happy steady stream of online customers. Late in 2011 she pulled in her brother Jhem and opened a store at The Collective in Malugay, Makati City, a place now fast becoming an artists hangout. With a little help from their own artist friends, Joni and Jhem opened Lil’ Whims to the Instax buying public.

The store sells not only Instax cameras and film, but other camera types and accessories as well. Thinking of buying a Holga camera? Check out Lil’ Whims at the collective and you’ll be surprised at the prices compared to those that you see in mall-based stores.

You can check out their online store at but the best way to see what they have on stock is to visit the shop at The Collective, 7274 Malugay St., San Antonio Village, Makati City.

Lil’ Whims at The Collective: Indulge your Instax Desires

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4 thoughts on “Lil’ Whims at The Collective: Indulge your Instax Desires

  1. Hi Joni! I\’m really glad to have dropped by your store! Isang tingin pa lang maiinlove ka na sa lahat ng mga naka display <3

  2. Hi, do you also do repairs for instax’s? i only get blank white photos so I’m planning to have it repaired. Thanks

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